Celebrities don’t treat crypto casually anymore, and those who get involved hustle big. Bitcoin, Ethereum, and NFTs are now part of the portfolios that once only held real estate, startups, and art. For some, those bets delivered returns that reshaped their net worth.
This article looks at how stars built fortunes through crypto. We’ll break down who invested, what they backed, and whether equity, token holdings, or new revenue streams added value to their wealth.
How we estimate the net worth boost from crypto
You need to look past headlines and endorsements to measure how much blockchain-based assets affected a celebrity’s fortune. Here, we focus on when they entered, and what kind of exposure they took (equity in exchanges, direct token holdings, or licensing and NFT revenue).
The data isn’t always complete. Many stakes are private or undisclosed. That’s why we classify each impact as material, moderate, or speculative, based on company valuations, filings, and credible reports.
Plus, paid promotions and one-off endorsements don’t count as investment impact. Fan tokens and salary conversions fall under lifestyle unless they show retained equity or upside.
Who likely grew wealth via crypto
So, what stars made crypto a real part of their fortune? Below are five names whose investments, ventures, or platforms likely shaped net worth.
Mark Cuban: Infrastructure + commerce = material
Cuban stands out because he didn’t just buy tokens; he bought into the rails that keep the system running. Through personal investments, he backed Polygon, which powers faster, cheaper Ethereum transactions, and CryptoSlam, an NFT data aggregator. Both bets put him at the core of blockchain infrastructure rather than the edges.
The play carried over to his NBA team. Since 2021, the Dallas Mavericks have accepted Dogecoin for tickets and merchandise. For Cuban, that wasn’t just a gimmick. It blended real commerce with brand equity and created a proof point that crypto can move beyond speculation. The combination of equity upside and ongoing utility makes his crypto exposure material to his overall net worth.
Ashton Kutcher: Early infra + mainstream moments = moderate
Kutcher approached crypto as a venture capitalist. Through his fund A-Grade, he invested in BitGo and BitPay in 2014, both crucial to early Bitcoin adoption. Those positions gave him exposure to custody and payments when the market was still new.
He also helped bring crypto to daytime TV. On The Ellen DeGeneres Show in 2018, he donated 4 million dollars’ worth of XRP alongside Ripple to Ellen’s wildlife charity. Later, Kutcher co-produced Stoner Cats, an animated series funded through NFTs. The project raised around 8 million dollars but drew SEC charges for an unregistered securities sale. That regulatory shadow keeps his impact in the moderate category.
Snoop Dogg: NFT brand operator = moderate
Snoop Dogg turned NFTs into a part of his identity. In 2021, he revealed himself as @CozomoMedici, a pseudonymous NFT collector with a portfolio reported in the eight figures during the peak. That positioned him as one of the scene’s most visible promoters.
After acquiring Death Row Records in 2022, he announced plans to steer releases toward an NFT-first model. He also joined the celebrity investor cohort in MoonPay’s Series A extension. His exposure leans on NFT market cycles, which is why the impact sits at moderate.
Kevin Durant: Exchange + fandom rails = moderate
Durant, through Thirty Five Ventures and Boardroom, leaned on platforms that connect directly with fans. In 2021, the company signed a strategic partnership with Coinbase, and separately struck a multi-year brand deal with Dapper Labs around NBA Top Shot.
These plays linked crypto to sports culture through marketing, content, and fan collectibles rather than pure token bets. Volatility in NFT sales and exchange revenues keeps his exposure moderate for now.
Nas: Early exchange equity = material
Nas is a clean example of turning early crypto equity into serious wealth. His venture fund, QueensBridge Venture Partners, invested in Coinbase during its 2013 Series B.
When Coinbase went public in 2021, reputable estimates pegged the value of that stake at nearly $ 100 million on paper, marking a clear net worth expansion driven by equity rather than tokens.
Risks and lessons readers should know
Celebrity crypto stories highlight both upside and risk. The SEC’s order against Kutcher’s Stoner Cats shows how regulatory pressure can wipe out momentum, even for well-known stars.
Price swings add another layer. NFTs and altcoins rise fast but collapse just as quickly, leaving paper gains that don’t always translate into cash.
Meanwhile, Bitcoin and Ethereum proved that crypto can store value and run smart contracts, but their networks remain expensive and slow under heavy use. That inefficiency makes high-throughput chains like Solana a natural choice for consumer apps where speed matters, from NFT drops to online betting. For a working example of Solana in entertainment, see https://sportbet.one/solana, where sub-cent fees and rapid confirmations enable high-volume crypto wagers without delays.
Final thoughts
Every crypto story starts with noise: a coin launch, a viral NFT, or a celebrity endorsement. Most of that fades. The parts that stick are the rails underneath and the experiences built on top. And that’s where some celebrities, like Mark Cuban, Nas, and Snoop Dogg, separated themselves from one-off promoters.
